Interview with Jyst founder Emily Listfield
Emily is an all round star; she’s a prolific author, with 6 novels under her belt, and recently founded the app Jyst. An incredible platform that offers women dating advice, in real time, in ways that really support and help women. Emily is a founder with spark; she believes that when women help each other out, magic happens. Here’s what she has to say about all things love, breakups and dating.
What do you do and why do you do it?
I am the co-founder of Jyst
a crowd-sourced, anonymous dating advice app for women. I started it because I was dating again after a long time and was sending a million questions (and yes, men’s texts) to my friends – and co-founder! – for opinions. Every woman we met was doing the same. But friends aren’t always available or objective. It seemed a natural to create a supportive, snark-free environment where women could help each other through the confusion of modern relationships.
What’s the best gift you ever got?
When my (then) husband and I were first dating, he made me a copper flower with one petal. (He was an abstract sculptor whose works were in major museums.) It hung on my wall for years before he mentioned that the petal was symbolic of “She loves me, she loves me not.” I never realized that – and he never realized I didn’t get the symbolism. Talk about subjective reality.
What’s the worst gift you ever got?
A boy who had a crush on me in grade school gave me the skin his snake had shed as a gift. Yuck.
What’s your advice for all things love, sex and dating?
Well, if I had all the answers, I wouldn’t have started Jyst! So, to be self-serving, go on it and get honest advice from smart, kind women. But other than that, my advice is – don’t expect someone to change. And, it’s usually true that men tell you everything you need to know on the first date.
What’s your go to pick me up?
Dinner with friends. They support me and make me laugh.
Tell us about your first heartbreak…
When I was in 1st grade, I had a crush on a boy named Michael. I invited 6 girls – and one boy, him! – to my birthday party. Needless to say, he was a little, well, uncomfortable. Talk about not playing the odds!
Tell us about a time you Bounced Back better than ever
I don’t know about ‘better than ever’ but I was widowed suddenly with a six year old child (years ago.) It took a lot of work to get my daughter – and myself – through it. But I ended writing a novel about it that received a fair amount of attention. The act of writing helped me come to terms with what had happened and own the story. And most important, my daughter got through it and thrived.